An average user spends about 7 seconds before deciding to either stay on your website or leave.
That’s a whole 7 seconds you get to make a great first impression in this world of endless choices and short attention spans.
An ideal visitor expects to understand what you do and how you can help them in about 7 seconds before they get confused and move on to the competition.
This is what you need to check:
There are just 5 easy and quick checks and some of the easiest things to miss that can impact the first impression.
1. Not Highlighting Key Information
A web user will typically spend 80 percent of the time looking at above fold information and a few moments reading the left half of the rest of the page.
Highlight the key information, i.e. what you do and what you offer, in a way that it’s visible within the first few seconds without any double scrolling.
Below is an example of a website that doesn’t showcase any key information. Is this an accounting firm? Law firm? You’ll know only if you click ‘Find out more’ but will a visitor make that extra step to just get the key information?
2. Using too many words
A Writer’s job is to write but that doesn’t mean you showcase your entire set of skills in a single space, it’s best suited when used at the right spot. Your website’s copy should clearly define what you can do for your audience in an easily understood way.
In an example below, the first impression is – words and that too with a lot of ‘Our’. No one wants to read everything about you right away.
3 Not using correct overlays
Enough said!
4. Cluttered Pages
The example below has everything I need to know – but it’s all in one place and not arranged in an ideal way.
5. No Contact Information
This is the easiest and yet most missed thing. I’ve come across several websites where there is not a single way to contact the company through the website. Just simply add a contact form, a phone number and email that works and make sure it is spelled correctly.
Got 2 minutes?
Great! Now open your website homepage and rate yourself on a scale of 1 to 10:
- My page highlights right away what I do.
- All the text is easily readable.
- Contact info is listed.
Next!
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